One of the biggest questions entrepreneurs have is how to generate leads for their consulting business. Well, I have no clue – just kidding! I’m all about doing it the easy way. If there is a short cut – I’m in. If there is more money to be made or a way to get more clients for the same effort, I’m in. It doesn’t have to be all gussied up. The simpler the better, and the less of one size fits all, even better.
I have spent significantly less time marketing to corporations than I have to individual clients in private practice and experienced exponentially better results. To be honest in the 10+ years I’ve been promoting my consulting business to individuals, I’ve made very little money. My guess, is this is true for a lot of you looking to make ends meet at the end of the day or month, as a health care practitioner.
Trying to get one individual to buy into your services is a lot of work! Don’t you feel like celebrating each time? I know I did. And then it would take more time for a second new client to appear. I found it very discouraging, and still do. I simply want to work, and build the life and lifestyle that I’ve chosen for myself.
This s l o w approach to building a health business is definitely not how I would have liked to see things progress. It’s the reason I keep going back to my corporate work – because it works! Because I can make money! Because I have the success here! Because it takes less effort! And my reasons continue, and continue as to why attracting corporate clients, answers your question, of how to generate leads for consulting business.
Here is some of my experience so far:
I learned very quickly what employers are looking for, and pivoted my beliefs just as quickly to meet their needs. All too often we can get ‘stuck’ in the manner we offer our services, that may not be as conducive for doing work with organizations. You are going to need to think outside the box. What you do for your small private practice, for individual clients, may not lend itself to what a company needs, or how they would like your service delivered.
I took the time to build my small business, WELL. I learned from the best, what corporations were looking for. I had a mentor, and he served me well, professionally, as his experience surpassed 20 years with his corporate contracts. I learned many important concepts and strategies with his support.
I took full advantage of every possibility on how to generate leads for consulting business by uncovering opportunities to ‘get in front’ of corporations, so they could get to know me better, and also understand the services I was offering and how it could ‘fit’ in their organization. I scoured, and hunted down opportunities to get leads and meet new potential clients, all of which I detail in my online training and coaching program. You can learn too!
I educated myself to be one of the leaders in my field, offering customized, insourcing services. In other words, I stood out from the competition because I found a way to do it differently. This ‘way’ is what has landed me contract after contract.
I never said no to any opportunity, because to be honest, I never ever knew where it would lead me. I say this to a lot of people. Just do it! Honestly, you would be surprised how I’ve found new clients. I meet someone that knows someone, that works for some XYZ company, who has a brother than works for ABC company. The ABC company needed my help.
I found professional relationships, in other areas of my life, prior to starting a business, showing up and referring me to potential clients. ‘I know who could really use your help’ they would say. I’m in!
I was extremely quick to respond when I heard someone was interested. A sense of urgency is definitely needed in today’s world. Getting to it when you feel like it, isn’t good business practice.
Speaking engagements are great opportunities to showcase your expertise. If you are fearful of offering public speaking engagements, attend Toastmasters or some similar group to build your confidence. Offering to give a seminar or a talk at a local HRPA chapter, is a great way to meet not just one, but many potential customers in one evening.
There are so many choices on how to generate leads for consulting business, offered during the online training and coaching program, Attracting Corporate Clients. I share with you what has worked for me, and what hasn’t and you get to decide how you will apply it to your own business. Heck, sometimes I even forget some of the choices I’ve tried. The program has me remembering many, many things, that I’ve attempted over the years and providing you with the best practices to boost your revenues beyond your dreams and fulfill your business goals.
Lucie Fournier, Founder of Fournier Coaching
Certified Success Coach
Schedule a complimentary chat with me to learn more about how to get more chiropractic patients, with our Attracting Corporate Clients online training and coaching program.
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